Interest is high for the hero of the Genesis brand’s new electric range, with more than 100 orders taken already, and waits on custom factory orders.
The first batch of 2023 Genesis GV60 electric cars has sold out – and new factory orders placed today will take more than six or eight months to arrive.
One of three new electric vehicles (EV) launched by Hyundai’s luxury brand this year, Genesis‘ new GV60 has already attracted “more than 100 orders” far – before anyone has taken a test drive, and within weeks of the first customers seeing the car.
Genesis Australia says the first allocation of cars – containing about 150 vehicles – has already sold out.
The brand has made available a batch of pre-specified vehicles to satisfy demand at launch, though choose to order your own specification from the factory, and the company says buyers will be waiting in excess of six or eight months.
“We do have a batch of cars that we have pre-ordered. So the first batch of customers – register your interest VIPs – they will get the car relatively quickly,” head of Genesis Australia, Connal Yan, told Drive.
“But it’s a build to order, then it will most likely be at least eight months,” Yan said, referencing the GV60 and its electric-car showroom-mate, the larger Electrified GV70 SUV.
A company spokesperson later told Drive that lead times for build-to-order GV60s is yet to be confirmed, but it is expected to be in excess of six months.
While 100 orders would not make the GV60 one of Australia’s most popular electric cars, it is equivalent to about a month of sales for Genesis’ other four models combined.
Interest is equally high for Genesis’ other new electric vehicles, with more than 3000 reservations of interest placed for the Electrified GV70 medium SUV – and a 10 to 12-month wait time on factory-ordered vehicles – and 600 to 700 for the Electrified G80 sedan.
The Genesis GV60’s two siblings under the skin, the Hyundai Ioniq 5 and Kia EV6, equally face supply constraints in Australia.
The Hyundai is sold in Australia in small batches of about 100 cars, released every month or two – while orders can be freely placed for the Kia, albeit with a two-year waiting list.
Prices for the Genesis GV60 start from $103,700 plus on-road costs for the standard all-wheel-drive model, and rise to $110,700 plus on-road costs for the flagship Performance AWD variant.
Both come with high levels of standard equipment and 77.4kWh battery packs – good for up to 470km of claimed driving range in European WLTP testing, and a 0-100km/h sprint time of four seconds.
A cheaper, rear-wheel-drive GV60 is available overseas, however Genesis Australia says there are no current plans to introduce this model.
The company has received government approval to sell the car locally if it chooses, however it says customers are “skewing” to the top of the model range.
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