When carmakers make bad decisions

Sometimes automotive product planners and bean counters get it wrong. This is one of those stories. In the late 1970s, Volvo wanted to do something different. Having already collaborated with Bertone to come up with the Volvo 262C, the Swedish brand again turned to the famed Italian design studio to come up with a concept based on its existing Volvo 343 hatchback. Apparently, the brief from Volvo to Bertone was to do “something delicious” with the 343. Music to a designer’s ears.

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