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Porsche launches Netflix-inspired subscription service in US

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Porsche is trialling a Netflix- and Spotify-inspired subscription model in the automotive market. Starting September 25, the “Porsche Drive” subscription program will allow customers in several US cities to drive a Porsche for between one and three months for an all-inclusive fee. The Porsche Macan SUV is the cheapest model available. It is priced from US$1500 per month (approximately AU$2000).

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