Tesla Cybertruck: no customer research went into its design, says Elon Musk

If you’re wondering why the Tesla Cybertruck looks like it was designed by a school kid – with its sharp and unconventional lines – we now know why. Tesla boss Elon Musk has revealed the electric vehicle specialist did not gauge customer reaction before signing off the final design, as is normal practice in the car industry. “Customer research? We just made a car we thought was awesome and looks super weird,” Musk told industry journal Automotive News USA in an exclusive interview.

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