BMW could offer heated seats, other options via subscription

BMW has announced a radical plan to make some vehicle options available by subscription rather than paying for them up front. Miss your monthly subscription payment, and optional extras such as heated seats or voice control – as examples, because the exact options are yet to be listed – will suddenly stop working, because the car will be linked to BMW via wifi or a SIM card. BMW says the idea allows owners to customise their cars, only paying for technology as they use it.

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