The origins of the 'Lion' logo

It’s a logo instantly recognisable to most Australians, a proud lion rolling a stone, its stoic and regal posture adorning millions of cars made by General Motors Holden. The Lion symbol is as recognisable as the cars it appears on, has appeared on in a history stretching back almost 100 years. But how did it come to be? And who was responsible for the original design? To answer those questions, we need to go back to 1927.

Tweet

Subscribe to receive free email updates: