Some automotive nameplates transcend boundaries, blur lines, and change perceptions. Others aren’t so lucky – especially those cars hapless enough to be unceremoniously bridled with the badges of a rival brand. Collaborative efforts are a cost-effective way of lowering development costs and shoring up a car’s chance of success, particularly where low volumes or uncertain market forecasts might mean the alternative is no car at all.
VFACTS December 2022: Mercedes, BMW, Audi hit reverse in luxury-car sales battle
Video: BMW previews future electric 3 Series model with colour-changing concept